
Quick Service Restaurants (QSR)
A franchisee of a leading QSR brand specialising in burgers and sandwiches faced challenges during peak periods: long queues in-store and at the drive-thru, inconsistent service times, and inefficient staff deployment. These operational bottlenecks slowed throughput, reduced customer satisfaction, and constrained profitability.
Without the resources to hire a professional consultant team, the franchisee was able to optimise throughput, labour allocation, and service accuracy. They achieved this by leveraging existing camera infrastructure. Tenyks Visual Intelligence delivered real-time queue insights, staff-movement analytics, and proactive alerts.
The result: a 4.8% boost in revenue and a 2% increase in profitability, as well as faster lines and more engaged staff.
Expanded Results
With real-time queue monitoring, spaghetti charts of staff movement, and proactive alerts, the QSR pilot reduced bottlenecks and redeployed staff more effectively.
Queue Efficiency
- New average service time: 3.77 minutes (down from 5.39 minutes baseline).
- 14 additional customers served during a 3-hour peak window, equating to $78,359 in annual revenue uplift per store.
- Alerts prompted managers to open another till or assign staff as a bagger when queues spiked, preventing walk-offs and abandoned orders.

Labour Optimization
- “Spaghetti charts” of staff movement revealed wasted trips, blocked stations, and imbalances in the system.
- Enabled rebalancing of labour across prep, cookline, and service stations, cutting idle and wasted walking time and increasing throughput.
- Achieved 2% labour cost savings ($32,400 per store annually), with total projected annual savings of $324,000 across the portfolio locations.

How We Did It

Connecting to Existing Cameras
No new hardware was required. The Visual AI platform integrated seamlessly with the chain’s existing camera systems, turning ordinary video feeds into a source of operational intelligence.

Deploying Software
Within days, managers had live dashboards tracking queues, service times, and staff movement across stations.

Pilot Generating Actionable Insights
The system provided real-time alerts whenever queues spiked, prompting managers to open another till or deploy staff as baggers. Bottlenecks were flagged instantly, enabling proactive intervention.

Targeted Coaching and Engagement
Insights extended to the team level, with gamified dashboards and instant feedback loops. This increased accountability and motivation—staff could see the impact of their actions in real time.
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