Legitimate Interests Assessment (LIA)
Sentiment Analysis Transparency Notice (UK Operations)
Overview
At Tenyks, we provide advanced video analytics technology and sentiment analysis services to our customers, who operate locations across the United Kingdom. Our technology enables them to gather aggregated, anonymised insights into customer sentiment within their premises, helping to enhance service quality, optimise staff deployment, and improve overall visitor experience.
Traditional feedback mechanisms, such as surveys, are delayed, biased, and incomplete; there is no equally effective, less intrusive alternative. By analysing anonymised sentiment trends in real time, businesses can detect areas of friction, optimise operational performance, and respond more effectively to customer needs — without tracking or identifying individuals.
The rights and freedoms of individuals are protected through immediate anonymisation of data, avoidance of any biometric identifier retention, strict access controls, aggregation of results at group level, and the use of clear public signage notifying individuals of the processing. Raw video footage, where captured, is retained only for a limited period for operational review before permanent deletion. Sentiment analysis outputs are anonymised at the point of processing and stored without any link to identifiable individuals.
We operate strictly in accordance with UK data protection law (UK GDPR and the Data Protection Act 2018), under a documented Legitimate Interests Assessment framework, ensuring that processing remains fair, necessary, proportionate, and respectful of individuals’ rights. The risk of harm is minimal, and individuals’ interests do not override the legitimate operational needs of our customers.
Why We Do This
- To help our customers improve service delivery based on live, unbiased customer sentiment data.
- To assist with operational process improvements, staffing optimisation, and service design.
- To enable better customer experience insights without reliance on intrusive surveys or direct feedback mechanisms.
This allows businesses to quickly detect areas of friction and improvement opportunities without tracking or identifying individuals.
The interests are both commercial (business performance improvement) and societal (enhanced customer experiences), which are recognised under UK GDPR as valid legitimate interests.
What We Collect
- Our system analyses anonymised, real-time video feeds to infer general sentiment trends (e.g., positive, neutral, negative) within designated customer premises.
- No personal data (such as faces, names, or any directly identifying information) is collected, stored, or linked to individuals.
- The system does not perform facial recognition, identity verification, or behavioural profiling of identifiable persons.
The processing is proportionate to the intended outcome and cannot be achieved by other less privacy-impactful methods.
How We Protect Privacy
- No personal data is linked to individuals.
- Biometric identifiers or any derived biometric data are never retained.
- Raw video footage may be temporarily stored for a limited period solely for operational review and system integrity purposes. After this short retention period, all raw footage is permanently deleted.
- Sentiment analysis outputs are generated immediately, anonymised at the point of processing, and stored only in aggregated, non-identifiable form.
- We apply strong encryption, strict access controls, and rigorous data minimisation across all systems, following SOC 2 Type II industry-grade security protocols.
- Our processing activities are fully aligned with UK GDPR requirements, and we operate under a documented Legitimate Interests Assessment framework to ensure fairness, proportionality, and minimal risk to individual rights.
The risk to individuals is extremely low due to anonymisation, short retention, and no use of identifying data.The legitimate interests pursued by customers (service improvement, operational efficiency) significantly outweigh the minimal potential impact on individuals.
Your Rights
As no personal data is collected or retained through this service, GDPR rights relating to access, correction, or erasure are not triggered. However, both Tenyks and our customers remain fully committed to transparency and the highest data protection standards.If you have questions, please contact our Data Protection Officer at privacy@tenyks.ai.
Contact us
If you have any questions, comments or concerns or if you wish to report a potential privacy issue, please contact privacy@tenyks.ai
